PROSPER- SALES MONITORING & LOGISTICS SYSTEM
Challenges faced by businesses that have distribution across large
area and distributors service the customer.
- The primary sales order reaches through Email/Fax/Courier/ Telephone.
The data takes time to reach and may not be complete, accurate
and timely.
- Executive sends his daily call report (DCR) by courier, once
a day. The report may/ may not reach on time. The efficacy of
the report reduces.
- If the cost of communication is about Rs 1200/- per executive
per month and there are 100 executives, this works out to Rs 1,20,000/-
per month. This is a very high expense and difficult to reduce.
- Executive and his Supervisor have difficulty in remembering
targets and achievement of targets, month wise.
- Executive also needs to know about dispatch of stocks ordered
by him for his distributors.
- Executive has to keep month wise data of Distributor sales.
He has to compare sales of various periods and across various
distributors.
- In perishable product categories, if stock dumping is done at
the distributor level then there may be stock return from the
market. Hence it is important to ensure that primary sales are
rationally done.
- Supervisor has to check executive sales and compare sales between
executives. It is difficult to get such comparison on an ongoing
basis. Similarly, sales organization may like to compare sales
across different managers and have difficulty in comparing on
an ongoing basis.
- Supervisor may also like to know the productive total calls
made by executives.
- After the end of the month, it takes a few days before collation
of data of primary & secondary sales takes place.
- As sales may take a few days to close after the month end,
production planning for the month may take place in absence of
true sales data.
- If raw material has to be imported, then raw material inventory
may not be rationally balanced.
- At Depot level, stocks have to be continuously replenished.
For this, there is ongoing communication between Depot & Factory
that is mostly done on telephone. This is both ineffective &
expensive.
- Company runs different campaigns. It is difficult to relate
sales to campaigns being run.
PROSPER is able to address most of these challenges. The various
salient features and benefits of PROSPER are as under-
- Features for Sales enhancement
- Easy methods of tracking dealer wise sales, as all dealers
get shown on the home screen, along with the entire primary,
Secondary sales history. Further, SE is able to see his own
dealers and reports of his area and his supervisor is able
to see all dealers of each SE with all the reports.
- Sales report helps SE and his supervisor to keep track
of targets set, each month, month after month. Thus, no good
or bad performance goes unnoticed. Further, it is possible
to know actual contribution of each SE and team through various
reports, which is not possible in manual system.
- Market working report helps in ascertaining the total calls
made by executive.
- Features for good quality management decision making
- Area wise report helps in comparing sales across different
areas/ managers/ executive. Thus this report helps in finding
out the areas that are lacking in sales generation. Thus decisions
on local marketing activities can be taken.
- Campaign efficiency report helps in finding the effective
campaigns. Thus decisions on replicating such campaigns or
their features for new campaigns can be taken.
- From Dealer profile analysis report we can compare dealer
profiles and their performances. Such data can help in better
quality dealer appointment.
- Depot wise dispatches report help in tighter control of
inventory.
- Damage goods report will provide information on extent of
damages. This information can be useful for arriving at more
accurate product costing.
- At Distributor & Depot level, the minimum, maximum
& reorder levels are specified. This ensures that stock
inventory is rationally managed.
- Features for budgeting and planning
- Dealer profile analysis helps in appointment of better
quality dealers.
- Campaign efficiency report helps in finding effective campaigns.
Data on cost of generating each sale is obtained from this
report.
- Training programs of weaker Executives can be arranged,
after comparing performances of various Executives from Executives
performance reports.
- Distributor wise dispatch report provides dispatches till
that moment.
- Features for relationship building
- Forth coming birthday report helps in relationship building.
- Features for managerial control
- Home screen shows the SE sales achieved, targets and sales
achievement as a percentage of targets.
- Sold numbers report on the home page, shows sales of the
day, yesterday and of current month.
- Depot wise dispatch report & Distributor wise dispatch
report provides information on dispatches till that moment to
Depot & Distributor.
- Benefit of Cost & Investment reduction
Since all information is fed into the software residing on the
net, no faxes or telephonic calls are required to be made. Saving
can be more than 35-50% of the current cost.
Company has to subscribe to the web site. Therefore, no capital
investment is required.
- Company does not have to invest any time in development, as
they have to only subscribe to the service.
- Benefit of hassle free working
Company has to subscribe to our Web site which will be running
the PROSPER software. SE from all over India and Corporate office
can use the software on the web.
No computer or IT infrastructure required by SE. In the corporate
office, you can use your existing net connection.
There are NO other recurring costs such as AMC.
- We will be maintaining the web site.
- We will also be keeping the backups etc for business continuity.
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