PROSPER- CUSTOMER RELATIONSHIP MANAGEMENT
PROSPER addresses the following challenges in businesses:
- Is it possible to remind the customers of service due through
out the life of the product?
- Is it possible to give incentives to the service advisor or
the customer care executive, on exceptional performance?
- Is it possible to track all delays in reminding service follow-up?
- Once the service has been done, is it possible to check the
satisfaction level with service?
- Is it possible to check the performance of each service advisor
in terms of value of service handled and level of customer satisfaction
with the service?
- Is it possible to give incentives to the service advisor or
the customer care executive, on exceptional performance?
- Is it possible to increase the traffic of customers, taking
up service?
The various salient features and benefits of PROSPER are as under-
- Features of increasing customer traffic and revenues
- Easy methods of tracking, as all the customers who need
to be followed up today, delayed follow-up and tomorrow's
follow-up get shown on the home screen, along with all the
transactions and service history of each customer.
- Customer care executive and service consultant targets can
be set for number of walk-ins and value of service business
handled respectively, These targets can be compared against
actual performance and exceptional performance can be rewarded.
- Date of insurance/AMC due for existing customer is shown.
These customers can be followed and reminded for timely insurance/AMC.
- In case of automobile business, the customers can be followed
through out the life of the vehicle, each time service is
due, say after 5000/ 7500/10000kms. In the manual system,
the only follow possible is follow-up after 5 days of servicing
of the vehicle.
- Features of providing incentives and bringing transparency
in the operations
- Set number of customer walking in target for customer care
executive and check against the actual numbers achieved.
- Check the monetary contribution made by each service consultant
and compare with the targets set.
- Features of manpower and business revenue planning
- From the existing database of customers, it is possible to
find out the number of customers that need to be followed up
during any period. From this data, it is possible to assess
the manpower required to do the job.
- From the targets set for service customer numbers and contribution
by each service advisor, revenue numbers can be planned.
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